Google Analytics integration

How are AdSense and Google Analytics integrating?

Google incorporating your AdSense data into your Analytics account, so you can use the detailed traffic analysis Analytics provides to gain insight into and improve your AdSense performance.

Once you link your AdSense account with an Analytics account, you'll see your AdSense performance in a separate AdSense section of your Analytics account. We'll break down performance in some new ways, showing earnings and ad impressions based on user visits, the top sites referring users to AdSense, and the geographical areas where your visitors are located.

We hope this new, more detailed information about your AdSense performance will enable you to make more informed decisions about how and when to display your AdSense ads, and how to tailor your website to your users overall.

How can I use Analytics to improve my AdSense performance?

You'll find plenty of detailed information within Analytics that can help you tailor your content and ads to your site's users. Here are a few suggested ways that you can view your Analytics reports with an eye towards boosting your AdSense performance:

Geographic location: Where in the world are your visitors coming from? Are there changes you can make to your site to better tailor the content to visitors in these locations?
Referring source: Which sites are directing visitors to your site? When you know where visitors are coming from, you can better tailor your content to them in order to keep them coming back for more.
Browser usage: See what browsers and technologies (e.g. Flash, Java) your visitors are using. It's a good idea to check that your content suits the software and capabilities of your audience.

Why should I integrate my AdSense account with Analytics?

Integrating with your AdSense account with Analytics will provide you with a wealth of new information about your ads and your site. By integrating AdSense with Analytics, you can improve your ad performance and your users' experience.

Optimize content by identifying which traffic sources, geographies, pages, and browsers bring the best and worst monetizing users to your site.
Improve user experience by seeing which pages your users spend time on, which pages drive them away, and where they're going when they leave.
Grow revenue by implementing changes based on user behavior and potential earnings.